Engines
Every engine answers differently
A brand can be recommended by one assistant and invisible in another. Brytic tracks each engine separately, because a single blended score hides exactly the gap you need to find.
ChatGPT
ChatGPT is the surface most buyers reach for first, and the one most brands are asked about internally. Brytic runs the questions your customers actually ask against it on a schedule, records whether you were named, and shows which sources shaped the answer.
How we track itGoogle AI Overviews
AI Overviews sit above the traditional results, which makes them the most consequential AI surface for anyone who already invests in SEO. Ranking first no longer guarantees the click if the summary above answers the question and cites someone else.
How we track itPerplexity
Perplexity is the most citation-transparent of the major assistants: it shows its sources prominently, which makes it the best place to see exactly which pages the AI trusts in your category — yours or a competitor's.
How we track itGemini
Gemini is Google's assistant surface, distinct from the AI Overviews that appear in Search results. Brands are often visible in one and absent from the other, which is exactly the kind of gap a single blended score hides.
How we track itMicrosoft Copilot
Copilot is the assistant embedded across Windows, Edge and Microsoft 365, which puts it in front of a working audience rather than a browsing one. It is also one of the hardest surfaces to measure from your own analytics, which makes tracking it externally the only reliable option.
How we track itGrok
Grok is xAI's assistant, reaching users through X and its own apps. It is the least observable of the major engines from a site owner's perspective — which is precisely why it is worth tracking deliberately rather than assuming it does not matter.
How we track itPerplexity is included from Growth; Microsoft Copilot and Grok are included on Enterprise.
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