Glossary
The language of AI Search
Clear definitions for the terms that shape how brands get found in AI answers.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of improving how often, how prominently, and how favorably a brand is mentioned in answers generated by AI assistants such as ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, and Grok.
Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) is the practice of structuring and writing content so that answer engines and AI assistants select it as the direct response to a question.
AI Visibility
AI Visibility is a measure of how often and how prominently a brand appears in the answers AI assistants generate for a defined set of queries.
AI Share of Voice
AI Share of Voice is the share of AI-generated answers that mention a given brand relative to the brands it competes with for the same set of queries.
AI Citations
AI Citations are the sources an AI assistant references or links to in support of a generated answer, revealing which pages informed what the model said.
LLM Visibility
LLM Visibility is a measure of how present and how favorably a brand is represented in the outputs of large language models across the queries where it should appear.
Prompt Monitoring
Prompt Monitoring is the practice of repeatedly running a defined set of prompts against AI assistants and recording how the resulting answers mention and frame a brand.
AI Brand Monitoring
AI Brand Monitoring is the ongoing tracking of how a brand is mentioned, positioned, and described across the answers AI assistants generate.
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