Engine

Gemini brand visibility tracking

Gemini is Google's assistant surface, distinct from the AI Overviews that appear in Search results. Brands are often visible in one and absent from the other, which is exactly the kind of gap a single blended score hides.

How Gemini builds an answer

Gemini answers from the model combined with retrieval, and its behaviour can shift noticeably between updates. Because it sits alongside AI Overviews under the same company but draws on its own setup, visibility in one is not a reliable proxy for the other — which is why Brytic reports them as separate engines rather than rolling them into a single Google number.

Crawler access

  • Google-Extended

Google-Extended is the robots.txt token that controls whether Google may use your content for Gemini. It is worth being precise about its scope: it governs Gemini, not your eligibility for AI Overviews, which runs off the main Search index. Blocking Google-Extended to opt out of AI training does not remove you from AI Overviews, and allowing it does not put you there.

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What Brytic reports for Gemini

Whether Gemini names you

Mention rate for your tracked prompts, reported separately from Google AI Overviews.

How you compare to AI Overviews

Both are tracked as distinct engines, so you can see where the two Google surfaces disagree about your brand.

Competitor share of voice

Which rivals Gemini reaches for on the questions you care about.

Crawl access

Whether Google-Extended is allowed in your robots.txt, checked directly.

Availability: Included on every plan, from Starter at $89/mo. See plans.

Other engines

See how Gemini describes your brand

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Frequently asked questions

What does Google-Extended actually control?

Google-Extended is a robots.txt token that controls whether Google can use your content for Gemini. It does not control whether you appear in Google AI Overviews, which are generated from the main Search index and governed by ordinary Googlebot access. Teams often block Google-Extended expecting to opt out of AI generally, and are surprised to still appear in AI Overviews.

Is Gemini visibility the same as Google AI Overviews visibility?

No, and treating them as one number hides real gaps. They are different surfaces with different behaviour, and a brand can be well represented in one while absent from the other. Brytic tracks them as separate engines for that reason, so you can see which of the two is actually the problem.

Which Brytic plan includes Gemini tracking?

Every plan. Starter at $89 per month covers ChatGPT, Gemini and Google AI Overviews, with Perplexity added on Growth and Copilot and Grok on Enterprise.