Engine

ChatGPT brand monitoring

ChatGPT is the surface most buyers reach for first, and the one most brands are asked about internally. Brytic runs the questions your customers actually ask against it on a schedule, records whether you were named, and shows which sources shaped the answer.

How ChatGPT builds an answer

ChatGPT answers from a mix of what the model already holds and what it retrieves at the time of asking. When it searches, it cites a short list of sources and those citations are where visibility is won or lost. Because the output is probabilistic, the same question can return different brands on different days — which is why a single spot-check tells you very little and a tracked average over time tells you a lot.

Crawler access

  • GPTBot
  • OAI-SearchBot
  • ChatGPT-User

OpenAI uses three separate agents, and they do different jobs: GPTBot collects training data, OAI-SearchBot builds the search index behind ChatGPT's answers, and ChatGPT-User fetches a page live when someone asks about it. Blocking them is not all-or-nothing — a robots.txt rule that stops OAI-SearchBot while allowing GPTBot keeps you out of answers while still contributing to training. Brytic's free scan checks all three separately.

Check your site with a free scan →

What Brytic reports for ChatGPT

Whether you are named

Mention rate across every tracked prompt, with the trend over time rather than a single reading.

Who is named instead

The competitors that appear for the same questions, and your share of voice against them.

Which sources were cited

The domains and pages behind each answer, tagged by whether they are yours, editorial, community or a competitor's.

How you are described

The sentiment and framing around your brand when it does come up, which often matters more than the mention itself.

Availability: Included on every plan, from Starter at $89/mo. See plans.

Other engines

See how ChatGPT describes your brand

Run a free AI visibility scan on your domain, or explore plans built for teams of every size.

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Frequently asked questions

How do I track my brand's visibility in ChatGPT?

Define the questions your buyers actually ask, run them against ChatGPT on a schedule, and record whether your brand appears, where, and which sources were cited. Because answers vary between runs, a tracked average over time is far more reliable than a one-off check. Brytic does this automatically and includes ChatGPT on every plan; the free scan gives you a first reading without an account.

Can I stop ChatGPT from using my site?

Partly, and the controls are separate. GPTBot governs training data, OAI-SearchBot governs the search index behind ChatGPT's answers, and ChatGPT-User fetches pages live in response to a prompt. Blocking OAI-SearchBot removes you from answers, which is almost never what a brand wants. Brytic's free scan checks each agent separately so you can see exactly which one a robots.txt rule is affecting.

Why does ChatGPT mention my brand one day and not the next?

Model answers are probabilistic, so the same prompt can return different brands on different runs. That is normal and not a sign something broke. It is also why single spot-checks mislead: what matters is the mention rate across many runs and how it trends after you publish or change pages.