Engine

Microsoft Copilot brand visibility tracking

Copilot is the assistant embedded across Windows, Edge and Microsoft 365, which puts it in front of a working audience rather than a browsing one. It is also one of the hardest surfaces to measure from your own analytics, which makes tracking it externally the only reliable option.

How Microsoft Copilot builds an answer

Copilot grounds its answers in Microsoft's Bing index and cites the sources it draws on. That makes it the AI surface most tied to Bing visibility rather than to Google's — a distinction worth remembering if your SEO work has only ever targeted Google. Being indexed by Bing is the precondition for being available to Copilot at all.

Crawler access

  • Bingbot

There is no Copilot-specific crawler to allow or block. Microsoft's own guidance describes Copilot as grounding on the Bing index that Bingbot populates, so Bing crawlability is what governs eligibility. Worth knowing separately: when Copilot fetches a page live in response to a prompt, independent log studies have found it arriving as an ordinary browser with no bot token at all — so you cannot attribute Copilot traffic from your logs, and an AI-traffic report keyed on bot user-agents will simply miss it.

What Brytic reports for Microsoft Copilot

Whether Copilot names you

Mention rate across your tracked prompts, reported separately from the other engines.

Which sources it cites

The pages behind each answer, which reflect Bing's view of your category rather than Google's.

Competitor share of voice

Which rivals Copilot reaches for on the questions you care about.

Movement over time

Whether your presence is rising or falling, which is the only reliable read given that logs cannot tell you.

Availability: Included on Enterprise plans, alongside Grok. Starter covers ChatGPT, Gemini and Google AI Overviews; Growth adds Perplexity. See plans.

Other engines

See how Microsoft Copilot describes your brand

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Frequently asked questions

How do I track my brand in Microsoft Copilot?

You have to measure it externally, by running your prompts against Copilot on a schedule and recording the answers. Your own analytics will not tell you: Copilot's live page fetches arrive as an ordinary browser with no bot token, so they are indistinguishable from human visitors in a server log. Brytic tracks Copilot on Enterprise plans and reports mention rate, cited sources and competitor share of voice over time.

Which crawler do I need to allow for Copilot?

There is no Copilot-specific crawler. Microsoft documents Copilot as grounding on the Bing index, which Bingbot populates, so ordinary Bing crawlability is what matters. If your robots.txt blocks Bingbot, you are removing yourself from the index Copilot answers from — even though no rule mentions Copilot by name.

Why doesn't Copilot show up in my AI traffic reports?

Because it does not identify itself. Independent log analysis has found Copilot fetching pages as a plain browser, in at least one case through a third-party scraping service, with no bot user-agent to key on. Any AI-traffic dashboard built on recognising bot tokens like GPTBot or PerplexityBot will undercount Copilot to roughly zero. Measuring visibility in the answers themselves is the workaround.