Engine

Perplexity visibility tracking

Perplexity is the most citation-transparent of the major assistants: it shows its sources prominently, which makes it the best place to see exactly which pages the AI trusts in your category — yours or a competitor's.

How Perplexity builds an answer

Perplexity searches the live web for most questions and builds its answer from what it retrieves, listing the sources alongside. That web-grounded behaviour makes it more responsive to new content than models answering from training alone, and it means being crawlable is a hard requirement rather than a nice-to-have. If PerplexityBot cannot reach a page, that page cannot be cited.

Crawler access

  • PerplexityBot

PerplexityBot is the crawler that indexes sites for Perplexity's answers. Because Perplexity leans on live retrieval more than most, a robots.txt rule blocking it has a more immediate effect here than the equivalent block would elsewhere. Brytic's free scan checks it directly.

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What Brytic reports for Perplexity

Whether you are recommended

Mention rate across your tracked prompts, with the trend over time.

Which of your pages are cited

The specific URLs Perplexity surfaces, which is the clearest read on what your content is earning.

Competitor citations

Which rival pages get cited for the same questions, and where the gaps are.

Source mix

Whether answers lean on your own site, editorial coverage, community posts or competitor content.

Availability: Included on Growth ($269/mo) and Enterprise. Starter covers ChatGPT, Gemini and Google AI Overviews. See plans.

Other engines

See how Perplexity describes your brand

Run a free AI visibility scan on your domain, or explore plans built for teams of every size.

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Frequently asked questions

How do I get my brand cited by Perplexity?

Start by confirming PerplexityBot can reach your pages — it retrieves from the live web, so a crawl block is an immediate and total barrier. Beyond that, Perplexity favours pages that answer the question directly and are easy to attribute. Brytic tracks which of your URLs get cited for your prompts and which competitor pages take the citations instead.

Which Brytic plan includes Perplexity tracking?

Perplexity is included on Growth at $269 per month and on Enterprise. The Starter plan at $89 covers ChatGPT, Gemini and Google AI Overviews. The free scan checks Perplexity crawlability regardless of plan, so you can see whether PerplexityBot is blocked before you buy anything.

Why is Perplexity a good place to measure AI visibility?

Because it shows its sources. Assistants that answer without prominent citations make it hard to tell why a brand appeared; Perplexity makes the supporting pages explicit, so you can see precisely which content is earning the answer. That makes it a useful early indicator for content that will later earn citations elsewhere.