AI Share of Voice
AI Share of Voice is the share of AI-generated answers that mention a given brand relative to the brands it competes with for the same set of queries.
Where AI Visibility measures a brand on its own, AI Share of Voice measures it against a defined competitive set. For each tracked query, the answers are scanned for every brand in the set, and share is the ratio of a brand's mentions to the total across all competitors. It answers the question of who owns the conversation an assistant has with a prospective customer.
Share of Voice is most useful when the competitive set and query list are held stable, so shifts reflect real changes in how models represent each brand rather than changes in what is being measured. It is commonly reported per engine and per topic, since competitive standing can differ sharply between assistants and between subject areas.
Brytic computes AI Share of Voice by detecting competitor mentions in the same answers it scans for a brand, then reporting each brand's share across engines and topics so teams can see where they lead, trail, or are missing from the answer entirely.