AI Visibility
AI Visibility is a measure of how often and how prominently a brand appears in the answers AI assistants generate for a defined set of queries.
AI Visibility reframes the classic question of search presence for a world where users read a single generated answer. Rather than asking where a page ranks, it asks whether an assistant names the brand at all, how early in the answer it appears, and how consistently it shows up across engines and repeated prompts.
Because generated answers vary by model, phrasing, and time, AI Visibility is tracked as a rate across many observations rather than a fixed position. A typical score combines mention frequency with position and is broken out per engine, since a brand can be well represented in one assistant and absent from another.
Brytic calculates AI Visibility from repeated scans of a brand's tracked prompts, records each mention and its position, and reports the trend so teams can see whether their presence in AI answers is improving or slipping over time.